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Video credit: Holly Parker team

W72nd Penthouse

For the W72nd project, we designed from the inside out. Perched atop the historic Oliver Cromwell Building in New York City, the apartment's 1927 architecture became the foundation for the interior. Starting with the experience of living within the space—its flow, framed views, textures, and materiality—allowed the design to unfold naturally. We believe exceptional interiors are created through harmony: assembling the right elements in a way that feels effortless, often guided as much by intuition as intention.

Our clients embraced bold color, rich textures, and layered patterns, inspiring us to push our own creative boundaries. In the living room, a chartreuse velvet sofa anchors the space, while custom bookcases frame sweeping views of Central Park, transforming the city beyond into a living work of art. Throughout the home, books and objects collected during their travels create moments of conversation and reflect the family's unique character.

The children's room best illustrates our belief that thoughtful design can transform constraints into opportunities. Rather than placing two freestanding twin beds in the long, narrow room, we designed custom built-in beds that maximize the space while creating a playful, cohesive environment. It has since become everyone's favorite room—a reminder that the most memorable design solutions often emerge from rethinking convention.

Architectural Team: Kristen Becker

Photography: Gabe Border

Location: New York, NY

Publications:

Featured in Architectural Digest Jan 29, 2020

Homes and Gardens March 19, 2020

World Architects

ARQR Oct 25, 2023

Amazing Architects 2024

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